The Lucrative Strategy of Lurking

Why lurking is an underrated strategy in networking

A Better Strategy

A much more lucrative strategy is lurking, something which I do continuously on community sites like Twitter and Product Hunt. For me, topics like music-tech and networking are my wheelhouse; I feel very comfortable discussing them and putting my two cents into discussions, even when the other participants are people that I might find intimidating by virtue of their success alone. When topics shift to other industries, though, like med-tech or AI, I feel less confident in my ability to contribute meaningful comments simply because I don’t know as much about those particular areas.

The Benefits of the “Lurk and Listen” Play

This strategy has two major effects early on:

  1. It relieves you of having to come up with a bombastic and earth-shatteringly brilliant point under the gun, and
  2. It allows you to absorb information and knowledge from others in an unassuming way, learning from their years of experience and insights

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Master Relationship Builder @Zero2OneNetwork 🚀 | @ATLTechVillage Advisor 😎 | Speaker 🎙️ | Prev. CEO @glipple + published @crunchbase, @mattermark + more ✍️

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Adam Marx

Master Relationship Builder @Zero2OneNetwork 🚀 | @ATLTechVillage Advisor 😎 | Speaker 🎙️ | Prev. CEO @glipple + published @crunchbase, @mattermark + more ✍️