Some Music Truth

My Name is Andy Gruhin

Hello. My name is Andy Gruhin and I have a lot of things to say and you do not have to read them. I do not care if you do. You probably won’t care.

The New Heads and the Old Heads

Today’s music industry is a garbage can that started to overflow a few years ago. The new heads are trying to innovate while playing the games of the old heads that no longer work. You’ll find a couple of winners in there, but a couple winners doesn’t really mean anything when they are standing on top of a heaping pile of dog shit. A lot of music sounds exactly the same for a reason.

PR Is a Waste of Time

PR is a waste of your money if you are an independent artist. Especially boutique PR companies. It was cool at first when the boutique PR companies could manipulate Hype Machine, but that ship sailed a long time ago as soon as Hype Machine realized they were being taken advantage of. That’s why Hype Machine is no longer affiliated with a ton of blogs. Now you’re just paying hundreds if not thousands of dollars to kids your own age to send emails you can send yourself. They will argue this point with a lot of jargon and/or the importance of their connections, but trust me it’s a load of crap. Unless you’re paying thousands of dollars to a major PR company with real connections, you are wasting your money. If you want to save yourself some cash — I have a list of emails to every single music blog that I’d be happy to share with you (unless you’re a dick)

Exclusive Streaming

Exclusive streaming deals are nonsensical and are doing nothing but setting the industry backwards 20 years.

The Cycles of Music Regurgitation

Most artists do not write their own songs anymore. The ones that do or at least contribute to their music have my respect. Most view this as an issue of credibility, but I view this as an issue of artistry. I don’t care how many people it takes to write a song if that piece of music is truly moving. All music is subjective of course, but a regurgitation of something we’ve already heard a thousand times over is not music. It’s bullshit. The way music is made today (especially pop music) is a plague. Nobody gives a shit. Everyone is following a formula — until someone breaks the formula. Then everyone follows THAT formula. Music is cyclical. EDM went mainstream and now it’s going to shit. The same thing is going to happen with hip-hop (unfortunately). If someone tells you that your music is dated, or that it isn’t relevant enough — fuck what they have to say. It could be eventually. If you love it, keep at it.

Music TV Shows

Stop telling your talented friends or family members to try out for American Idol or The Voice. Those programs are evil and designed to take advantage of your talented loved ones. They will gain nothing from it. You will gain nothing from it. It is for the judges and the TV ratings. The Facebook likes will feel nice though.

Billboard Charts

Billboard charts DO NOT REALLY MATTER ANYMORE. Nobody is buying records anymore. Less people will buy records in the future. I guess it might seem impressive to an outsider that doesn’t understand the inner workings of the music industry, but let’s be real here: if you aren’t a major label baby (with a few exceptions) — you aren’t making enough to start a family. I’m not even going going to waste my breath on Spotify royalties.

SoundCloud Has Become a Joke

Getting a lot of plays on Soundcloud is great, though the current playing field is completely unfair to unknown artists. Tracks that get massive amounts of plays are getting them because of the repost network of the artist and not because of the music itself.

Social Media Followers

Facebook likes, Twitter followers, favorites, retweets, etc. — they can all be purchased from websites like Fiverr. It’s not hard to recognize this either. If an artist has 30k followers on twitter and their tweets get 0–3 favorites — they bought the followers. If a Facebook video has thousands of likes from people with names in foreign languages (mainly from Asia and the Middle East) — they bought them. Fake likes and followers do not make you more successful. They make you more desperate.

Photographers and Graphic Designers

If you hire a graphic artist or photographer to do work for you: PAY THEM. Exposure is not payment. They are artists too. So have some integrity and fucking pay them.

Cover Songs

Cover songs will not make you famous anymore. There are always exceptions to the rule, but it’s been done before. It worked. A long time ago. That does not mean it still works. Because it doesn’t. You are wasting your time for likes and attention.

Start Being Honest

The funniest thing is is that most of the people in the music industry are failed artists. Failed artists with the egos of failed artists. Since when do managers and booking agents and PR people and “tastemakers” get the same recognition as the ones who actually make the music!?

Final Thoughts

The only thing that truly matters is the music. The real music. The music that makes you feel something. The music that can change the world. If it’s anything other than that , it’s bullshit.

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Master Relationship Builder @Zero2OneNetwork 🚀 | @ATLTechVillage Advisor 😎 | Speaker 🎙️ | Prev. CEO @glipple + published @crunchbase, @mattermark + more ✍️

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Adam Marx

Adam Marx

Master Relationship Builder @Zero2OneNetwork 🚀 | @ATLTechVillage Advisor 😎 | Speaker 🎙️ | Prev. CEO @glipple + published @crunchbase, @mattermark + more ✍️