One of my oldest and strongest friendships in the music realm is with a guy named Andy Gruhin. He’s been an artist for the better part of a decade, and had the experiences of working independently as well as with major labels.

Here’s one of his tracks from a couple years ago:

Last night, he wrote a simple Facebook post. I read it and was floored by the honesty, transparency, power, and thought. In one fell swoop, Andy hits a slew of points I’ve been driving at for years, and he does it with brutal honesty. Some points I have a different opinion on, but a lot of the material provides a reality check for all our discussions of the music arena.

If you’re in the music or music/tech spaces, you need to read this with an open mind. Below is his entire text, edited only for minor grammar errors and basic formatting. All words and concepts are 100% his.


My Name is Andy Gruhin

I have come to a point in my life and my career where I do not care about playing music industry games anymore. I have met a lot of people in my 7 years of trying to do this: instrumentalists, songwriters, producers, graphic designers, A&Rs, executives, lawyers, presidents of record companies, managers, etc. And in my experience, the majority of these people are absolutely full of shit and lack any integrity whatsoever. Please do not misunderstand me, for I have met and have had great experiences with wonderful people in this business whom I cherish and still cherish to this day, but that does not derogate the inherent issues of the industry I have chosen to dedicate many years of my life to. Some might question, “Who are you to talk about any of this? What are your credentials? Where is your gold record? Your label deal? Your team?” You know my name. If you know me personally than I do not need to explain myself. If you have no idea who I am, then I will let you make your own opinions of me. Some thoughts?

The New Heads and the Old Heads

PR Is a Waste of Time

Exclusive Streaming

The Cycles of Music Regurgitation

Music TV Shows

Billboard Charts

To give you an example: The #1 song on the charts today — “Closer” by The Chainsmokers has sold 103,000 copies in it’s first month. (This is just a theory, but I don’t believe these current chart statistics to be true at all anymore). That is the #1 record in the entire world. In 1996 — “Hit Me Baby One More Time” sold 463,000 copies in its first week. Think about it.

SoundCloud Has Become a Joke

For example: one somewhat well-known artist is sure as shit going to repost a more well-known artist’s track. Why? Not because the track is good, but because the average artists wants that well-known artist to repost THEIR shitty track. And so on and so forth. Even worse, companies like Artist Intelligence Agency charge absurd amounts of money to literally do nothing but click “repost’ on your song. They charge anywhere between 200 dollars and 500 dollars to click a button. Don’t believe me? I’ll show you their sales emails. And they repost 4 tracks a day. On almost 10 different subsidiary Soundcloud channels. That’s hundreds of thousands of dollars. For clicking a fucking button. It’s a JOKE. They don’t care about music. They just want your money. However, there are always exceptions to this rule. If music is good, it will be played.

Social Media Followers

Photographers and Graphic Designers

Cover Songs

Start Being Honest

I am just so sick of the bullshit. Artists sucking up to people for a repost. Artists talking down to lesser known artists because of nonsense credentials. They call this “playing the game.” All it does is make me sad. I know too many artists who feel the same way as I do, yet say nothing. They’re afraid they’ll get “blacklisted” or some bullshit for being honest. I’ve been fucked over way too many times by people in the industry that I have trusted and cared about to worry about being “blacklisted” anymore. We all need to start being honest with one another.

Final Thoughts

If you read this far — thanks. Maybe we can jam. Maybe we can write a song. Maybe we can be friends.

I am guilty of almost ALL of these things — that’s how I learned about them. The only way we succeed in life is through failure. So fail a lot. Just don’t be a dick about it.

Tweet at Andy Gruhin and follow his music.

Or tweet me and let’s talk music, tech, and startups!

Master Relationship Builder & Networking Consultant 🚀 | prev. CEO @glipple | Published @crunchbasenews, @Startup Grind, @Mattermark| Humorist & music addict

Master Relationship Builder & Networking Consultant 🚀 | prev. CEO @glipple | Published @crunchbasenews, @Startup Grind, @Mattermark| Humorist & music addict