Lending Artists Millions of Dollars Is a Terrible Idea

The Setup

This morning, Peter Kafka posted an article on a new company seeking to make its name in the evolving music industry: Alignment Artist Capital. The company, according to Kafka’s piece, wants to essentially work as a lending institution for artists who need the money. Except instead of doling out a couple hundred bucks here and there, it will have the resources to lend millions at a time.

A Completely Outdated Business Model

New Artists Don’t Need Millions (of Dollars)

Why Incur Debt You Don’t Need?

Like giving someone financing so they can go invest in a line of new and improved floppy disks — i.e. obsolete and irrelevant.

Master Relationship Builder & Networking Consultant 🚀 | prev. CEO @glipple | Published @crunchbasenews, @Startup Grind, @Mattermark| Humorist & music addict

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