How I Went Viral by Ignoring One of the “Rules” of LinkedIn

Resharing my post after Mubashar Iqbal and I updated Zoom-branding tool Branded Background.

Accidental Virality & a Little Experiment

In spring of this year, I was scrolling back through some of my LinkedIn posts and was floored to see that one of my posts had gone viral. Without me even realizing!

My first time going viral happened just before I started running my experiment.

The LinkedIn “Rule” I Ignored to Go Viral (Again and Again)

I ignored one of the “rules” of the LinkedIn algorithm and just went with my natural instincts.

The spreadsheet I kept for my experiment.
A tip from a LinkedIn power-user I follow.
The post that racked up 55K views without me even realizing it!

Why Sharing Works So Well

🙌 Sharing is one of my favorite strategies because it’s a great way to simultaneously learn and build great relationships with the people who are creating the material you connect with.

Resharing a post and trying to add some value to the original message while giving due credit.

Breaking 1.6 Million Views (Fairly Effortlessly)

In fact, it’s pretty much precisely how I built my tech network on Twitter, and how I built my network in the music business before that. People who follow me know that 75–80% of everything I tweet or put out is in support of someone else. Either a company I dig, a mission I believe in, or someone who I absolutely wanna see grow and succeed.

Resharing a post and explaining how I find inspiration and value in someone else’s content.

Follow me on Twitter and LinkedIn at @adammarx13 and @Zero2OneNetwork.

Master Relationship Builder & Networking Consultant 🚀 | prev. CEO @glipple | Published @crunchbasenews, @Startup Grind, @Mattermark| Humorist & music addict