How Changing Your Perception of Cold Emailing Will Make You a Better Networker

How viewing cold emailing opportunistically works

Cold Emailing Is a Necessary Skill

A couple years ago, I wrote a piece on why you should think of cold emailing as an opportunity, not a chore. The post was a response to a piece Hunter Walk had written on the topic, and it got me thinking about how we perceive the practice of cold emailing. So instead of discussing today how you should go about cold emailing, I think it’s first important to take a step back and discuss how you should go about thinking about cold emailing.

Why Your Perception of Cold Emailing Matters

The reason that changing your perception about cold emailing can and will make you a better networker is because it changes how you perceive and meet obstacles. Look at cold emailing as another arrow in your networking quiver, and especially as one of the ones you may need to rely on to start building your minimum viable network. Though warm, double-opt in introductions are obviously preferred, cold emailing/messaging is still be an invaluable skill.

Be Positive and Opportunistic, Not Desperate

Your goal in any cold email is not to project desperation, it’s to project opportunity. It’s about letting the other person know that you’re genuinely interested in creating a rapport with them, and possibly starting a longer-term relationship. At the end of the day, the cold emails which emphasize a long-term relationship tone over a short-term sale win almost every time. They are opportunistic and serendipitous — this in turn is magnetic to the reader.

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Master Relationship Builder @Zero2OneNetwork 🚀 | @ATLTechVillage Advisor 😎 | Speaker 🎙️ | Prev. CEO @glipple + published @crunchbase, @mattermark + more ✍️

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Adam Marx

Master Relationship Builder @Zero2OneNetwork 🚀 | @ATLTechVillage Advisor 😎 | Speaker 🎙️ | Prev. CEO @glipple + published @crunchbase, @mattermark + more ✍️