Watching these events online is free, but offline tickets cost $50–$100 each. This is similar to the trend in the music business where concerts have become an increasingly important source of income for musicians. Concert ticket prices have increased dramatically while digital music prices have dropped.
For independent artists, and indeed even or major label acts, ticket sales have always been a major source of income. It wasn’t until recently that major record labels started to take a cut as they saw their profits from CD sales begin to dramatically drop.