I spend so much time explaining LinkedIn’s utility to people.
So I wrote this thread on my Twitter to help give a basic rundown of how to start tackling LinkedIn. 🚀
Because sometimes, some of the most critical tactics fall through the cracks. 😱
The thing about Twitter — a platform I love — is so many power-users in the communities I know find LinkedIn too spammy or salesy. 🧐
And I get it — I get jaded by the spammy parts of it too.
But when it’s done right, it opens up huge doors & massive opportunities. 🚪
So here’s a rundown of 7 things you should be doing on LinkedIn:
1. Comments 💬
LinkedIn is “won” in the comments.
The comments are where you build your reputation & voice. ✍️
They are your “on-ramps” to the connections you want. 🙌
Answer every comment on your posts (except trolls, obvs).
2. Consistency 📆
LinkedIn has what? Like ~800-something million users, right?
Well only ~3.5M create content on a consistent *weekly* basis — not even daily! 🤯
This means that if you create content consistently, you automatically jump into a whole new bracket.
3. Voice 🎙️
This is a secret that even many LinkedIn power-users don’t know:
Use LinkedIn voice messages! 🔥
👉 They’re only on mobile, but they *virtually guarantee* that your DM will be opened. 👈
Voice is a great way to convey things like tone & persona.
4. Hashtags #️⃣
Hashtags matter on LinkedIn.
Find a list of ~25 big & small ones that work for your niche — rotate them in & out. 🤔
Only use ~3–4 at the bottom of your post.
But also be open to saving space for a personalized one you create for your brand. 😉
5. Sharing 🙌
This is huge.
It’s often suggested that the LinkedIn algorithm suppresses share posts.
Might be true, but I do it anyway — it’s caused me to go super viral. 📈📈
Racking up well over 1.7 MILLION views. 🤯
Already in 2022, I’ve had posts go viral between 50k-100k views.
I suggest doing it.
👉 I wrote about it more in an article I published. 👈
6. Professionalism 💼
There’s a big debate about whether personal content belongs on LinkedIn.
You make your own decision, but in my opinion, it adds a level of humanness to one’s content. ❤️
It’s why I continue to share about mental health, personal challenges, & new goals.
7. LinkedIn “Canoes” 🛶
Twitter “canoeing” — or block-tagging people— is considered to be a bit annoying sometimes.
But it’s actually ok to do on LinkedIn — when done well.
Make sure though the people you tag will actually respond to the post — otherwise the algorithm will ding you. 🚨
So there you have it:
🙌 A quick rundown of things you can start doing today that will likely change your whole LinkedIn experience.
This is how you build amazing networks!