I spend so much time explaining LinkedInโs utility to people.
So I wrote this thread on my Twitter to help give a basic rundown of how to start tackling LinkedIn. ๐
Because sometimes, some of the most critical tactics fall through the cracks. ๐ฑ
The thing about Twitter โ a platform I love โ is so many power-users in the communities I know find LinkedIn too spammy or salesy. ๐ง
And I get it โ I get jaded by the spammy parts of it too.
But when itโs done right, it opens up huge doors & massive opportunities. ๐ช
So hereโs a rundown of 7 things you should be doing on LinkedIn:
1. Comments ๐ฌ
LinkedIn is โwonโ in the comments.
Period.
The comments are where you build your reputation & voice. โ๏ธ
They are your โon-rampsโ to the connections you want. ๐
Answer every comment on your posts (except trolls, obvs).
2. Consistency ๐
LinkedIn has what? Like ~800-something million users, right?
Well only ~3.5M create content on a consistent *weekly* basis โ not even daily! ๐คฏ
This means that if you create content consistently, you automatically jump into a whole new bracket.
3. Voice ๐๏ธ
This is a secret that even many LinkedIn power-users donโt know:
Use LinkedIn voice messages! ๐ฅ
๐ Theyโre only on mobile, but they *virtually guarantee* that your DM will be opened. ๐
Voice is a great way to convey things like tone & persona.
4. Hashtags #๏ธโฃ
Hashtags matter on LinkedIn.
Find a list of ~25 big & small ones that work for your niche โ rotate them in & out. ๐ค
Only use ~3โ4 at the bottom of your post.
But also be open to saving space for a personalized one you create for your brand. ๐
5. Sharing ๐
This is huge.
Itโs often suggested that the LinkedIn algorithm suppresses share posts.
Might be true, but I do it anyway โ itโs caused me to go super viral. ๐๐
Racking up well over 1.7 MILLION views. ๐คฏ
Already in 2022, Iโve had posts go viral between 50k-100k views.
I suggest doing it.
๐ I wrote about it more in an article I published. ๐
6. Professionalism ๐ผ
Thereโs a big debate about whether personal content belongs on LinkedIn.
You make your own decision, but in my opinion, it adds a level of humanness to oneโs content. โค๏ธ
Itโs why I continue to share about mental health, personal challenges, & new goals.
7. LinkedIn โCanoesโ ๐ถ
Twitter โcanoeingโ โ or block-tagging peopleโ is considered to be a bit annoying sometimes.
But itโs actually ok to do on LinkedIn โ when done well.
Make sure though the people you tag will actually respond to the post โ otherwise the algorithm will ding you. ๐จ
So there you have it:
๐ A quick rundown of things you can start doing today that will likely change your whole LinkedIn experience.
This is how you build amazing networks!