7 Secrets to Actually Finding Value in LinkedIn ๐Ÿ”ฅ

Adam Marx
3 min readMar 4, 2022

I spend so much time explaining LinkedInโ€™s utility to people.

So I wrote this thread on my Twitter to help give a basic rundown of how to start tackling LinkedIn. ๐Ÿš€

Because sometimes, some of the most critical tactics fall through the cracks. ๐Ÿ˜ฑ

The thing about Twitter โ€” a platform I love โ€” is so many power-users in the communities I know find LinkedIn too spammy or salesy. ๐Ÿง

And I get it โ€” I get jaded by the spammy parts of it too.

But when itโ€™s done right, it opens up huge doors & massive opportunities. ๐Ÿšช

So hereโ€™s a rundown of 7 things you should be doing on LinkedIn:

1. Comments ๐Ÿ’ฌ

LinkedIn is โ€œwonโ€ in the comments.

Period.

The comments are where you build your reputation & voice. โœ๏ธ

They are your โ€œon-rampsโ€ to the connections you want. ๐Ÿ™Œ

Answer every comment on your posts (except trolls, obvs).

2. Consistency ๐Ÿ“†

LinkedIn has what? Like ~800-something million users, right?

Well only ~3.5M create content on a consistent *weekly* basis โ€” not even daily! ๐Ÿคฏ

This means that if you create content consistently, you automatically jump into a whole new bracket.

3. Voice ๐ŸŽ™๏ธ

This is a secret that even many LinkedIn power-users donโ€™t know:

Use LinkedIn voice messages! ๐Ÿ”ฅ

๐Ÿ‘‰ Theyโ€™re only on mobile, but they *virtually guarantee* that your DM will be opened. ๐Ÿ‘ˆ

Voice is a great way to convey things like tone & persona.

4. Hashtags #๏ธโƒฃ

Hashtags matter on LinkedIn.

Find a list of ~25 big & small ones that work for your niche โ€” rotate them in & out. ๐Ÿค”

Only use ~3โ€“4 at the bottom of your post.

But also be open to saving space for a personalized one you create for your brand. ๐Ÿ˜‰

5. Sharing ๐Ÿ™Œ

This is huge.

Itโ€™s often suggested that the LinkedIn algorithm suppresses share posts.

Might be true, but I do it anyway โ€” itโ€™s caused me to go super viral. ๐Ÿ“ˆ๐Ÿ“ˆ

Racking up well over 1.7 MILLION views. ๐Ÿคฏ

Already in 2022, Iโ€™ve had posts go viral between 50k-100k views.

I suggest doing it.

๐Ÿ‘‰ I wrote about it more in an article I published. ๐Ÿ‘ˆ

6. Professionalism ๐Ÿ’ผ

Thereโ€™s a big debate about whether personal content belongs on LinkedIn.

You make your own decision, but in my opinion, it adds a level of humanness to oneโ€™s content. โค๏ธ

Itโ€™s why I continue to share about mental health, personal challenges, & new goals.

7. LinkedIn โ€œCanoesโ€ ๐Ÿ›ถ

Twitter โ€œcanoeingโ€ โ€” or block-tagging peopleโ€” is considered to be a bit annoying sometimes.

But itโ€™s actually ok to do on LinkedIn โ€” when done well.

Make sure though the people you tag will actually respond to the post โ€” otherwise the algorithm will ding you. ๐Ÿšจ

So there you have it:

๐Ÿ™Œ A quick rundown of things you can start doing today that will likely change your whole LinkedIn experience.

This is how you build amazing networks!

๐Ÿ‘‰ Follow me @adammarx13 on Twitter and LinkedIn for more content on networking, community, and relationship-building! ๐Ÿ˜Ž๐Ÿš€

--

--

Adam Marx

Master Relationship Builder @Zero2OneNetwork ๐Ÿš€ | @ATLTechVillage Advisor ๐Ÿ˜Ž | Speaker ๐ŸŽ™๏ธ | Prev. CEO @glipple + published @crunchbase, @mattermark + more โœ๏ธ